Tommy’s New for Old campaign: recycle old shoes, £10 off new ones AND help save tiny lives

By | March 14, 2012

Anyone looking for a good excuse to revamp their shoe collection after the winter months can get a helping hand from Brantano – and in turn give baby charity Tommy’s a helping hand to save tiny lives.

newforoldOn Monday 27th February 2012 the ‘New for Old’ campaign with Tommy’s & Brantano Footwear launches: the campaign asks people to give shoes they no longer want to their nearest Brantano store nationwide from Monday 27th February to Sunday 25th March.  Brantano will donate 20p to Tommy’s for every pair of shoes handed in, to help fund the charity’s research into pregnancy complications such as miscarriage, premature birth and stillbirth.

Furthermore, customers who bring in their old shoes will also receive a £10 off voucher to redeem against any purchases of £40 or more at Brantano Footwear – giving you further help when it comes to kick-starting your spring wardrobe.

Tommy’s funds vital research into pregnancy complications, in the hope that fewer families in the UK suffer the trauma of losing a baby at pregnancy or birth.

Unfortunately pregnancy complications – such as premature birth, miscarriage and stillbirth – are more common than people think:

  • 1 in 4 UK women lose a baby at pregnancy or birth
  • Every day in England and Wales alone, around 290 women experience a miscarriage, approximately 149 babies are born prematurely and 10 babies are stillborn.
  • In Scotland, about 25 women experience a miscarriage and 2 babies are born preterm every day, and one baby is stillborn every second day.

This is why Tommy’s funds internationally-renowned research into pregnancy problems.  The charity also provides a free information service to educate all parents-to-be about health in pregnancy, and offers bereavement counselling support for anyone that has lost a baby during pregnancy or birth.

‘New for Old’ will be running from Monday 27th February to Sunday 25th March 2012 in all Brantano stores nationwide. For more information visit and for your nearest store go to

One thought on “Tommy’s New for Old campaign: recycle old shoes, £10 off new ones AND help save tiny lives

  1. Nanny

    …what an excellent idea……and thank heaven for your two gorgeous healthy babes…


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